New Channel Direct services continue even after your campaign has been dropped in the mail. We are experienced in providing customized campaign summary reports that include:
Map of Scans & Deliveries by Region
In-Home Scans Per Day & Forwarded Mail Report
In addition, if we incorporate Intelligent Mail Barcodes (IMBs) into your campaign we can track the movement and delivery of the mail through the USPS system. This new technology scans every piece of mail as it passes through each USPS location and allows us to track the date the mail piece arrives in the home or business with 99.5% accuracy. These reports include:
Measuring response rates to determine the success of a direct mail campaign requires a unique tracking device. Some clients use specialty key codes, coupon codes, or toll-free numbers as a tracking device in their direct mail campaigns. Others prefer to combine direct mail with other types of promotions such as Personalized URLs, Targeted Email Marketing, and Mobile Text Messaging. By tracking all responses by their source, you can test individual campaigns to see which marketing vehicles produce the most profitable results.