Did you know that almost 100% of all mobile text marketing messages are opened and read? This makes text messaging one of the most effective forms of marketing. The consumers who opt-in to receive a message from you are likely to respond positively, since many consider them to be more of a service than an advertisement. Another reason this growing marketing channel has been so successful is the huge percentage of consumers who own mobile phones capable of sending and receiving text messages, combined with the fact that most people always have their mobile phone with them.
How does SMS (Short Message Service) marketing work? It starts when a consumer sends you a text message code to opt-in to your SMS messaging service. Customers are prompted to sign up by a marketing message included in an email, seen on your website, or read in print materials. Consumers can also opt-in to receive text messages when filling out online forms for contests or surveys, for example. After a consumer has opted-in to receive your exclusive content, you can send text messages periodically to alert them about sales, new products, special events, or send coupons, exclusive promotions, and much more.
New Channel Direct has the tools to get you started on this exciting new marketing channel!