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PURL, friendly URLs, and personal URL marketing, how it works

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Home > Integrated Multichannel Services > Personalized URLs > How PURLs Work
How Purls Work Sample How PURLs Work

How PURLs Work

The success of a Personalized URL (PURL) campaign depends on a coordinated multichannel marketing effort. The experts at New Channel Direct can quickly and easily implement a successful Personalized URL (PURL) campaign for you from start to finish.

Click here to see the steps in a Personalized URL (PURL) campaign.

Generate The Personalized URL (PURL)

We use your mailing list to generate a Personalized URL (PURL) for each customer or prospect, then incorporate the unique web address in your marketing materials through variable data. Each Personalized URL (PURL) contains a customer or prospect’s name, reinforcing the incentive to visit their unique website and significantly increasing response rates.

Using variable data, Personalized URLs (PURLs) are incorporated into a wide range of marketing materials including:

Engage Customers & Prospects

Your customer or prospect arrives at his or her unique online destination called a microsite that reflects the look and feel of your existing marketing materials. Using data about the visitor, we tailor text and graphics to their preferences to drive immediate response. If data about the recipient is limited, we’ll design the microsite to gather additional information through incentives and surveys. In this way, Personalized URLs (PURLs) are powerful tools for developing and refining your mailing list and boosting future ROI.

Capture & Analyze

Activity on the microsite is captured in detail, providing targeted information for future marketing. We track the effectiveness of your campaign in real time, providing detailed reports and enabling you to modify offers and immediately follow up on sales leads.

Click here for an in-depth look at our Personalized URL (PURL) reporting services


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