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Marketing with QR codes and advertising with QR barcodes

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Home > Integrated Multichannel Services > QR Codes

QR Codes

Quick Response (QR) Codes are popping up everywhere. You may have seen them on postcards, ads, billboards, packaging and more. If you’ve been wondering what they are — and how New Channel Direct can help you use QR Codes to increase your ROI — you’ve come to the right place.

Qr Code Sample

What Is A QR Code?

A QR Code is a two-dimensional matrix-style code readable by smartphones, camera phones and QR scanners. Unlike a bar code which is a one-dimensional code read by a laser, a matrix-style QR Code consists of black modules arranged in a square pattern on a white background and must be read by a camera. A QR Code can store much more information than a bar code, including URLs, text, phone numbers, mobile text messages and more.

QR Codes have emerged as the most popular matrix-style code, surpassing scores of competing technologies such as Microsoft Tag, JagTag, EZCode, and Aztec Code.

Why Are QR Codes Popular with Consumers and Prospects?

Qr Code Examples

Benefits of QR Codes

QR Codes are easy and quick to use. Customers and prospects simply point and scan and instantly have your message on their camera phones or smartphones. This means they no longer have to write or type a lengthy URL into their phone browser, significantly shortening the path to your message. Quickly and easily combine the traditional medium of printed materials with high-tech, 2D matrix bar code technology to launch your customizable web content to any web-enabled phone.


Marketing with QR Codes

The marketing possibilities of QR Codes are limitless. Your customers and prospects increasingly are using their mobile phones in every phase of their lives. Examples of marketing applications include:

Customized Reporting Services

QR Codes provide a wealth of useful information to allow you to identify which offers are working, who is responding and more. These are particularly useful for fine-tuning future marketing campaigns.


Integrated Multichannel


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